Who is this course REALLY for...

I’m not about to hit you with some sleazy lines here that it’s only for you if you’re committed and want massive profit. Who doesn’t? Some course launchers WON’T be a good fit for this program, and I want you to figure out if you fall into that category or not as soon as possible. 

• You - if you’re an online entrepreneur who dreams of making 6+ figures with a course but don’t have time for fluff. 

• You - if you want to scale your business easily and long for more flexibility in your schedule. 

•  You - If you’re the type who wants to know exactly how things work but are also willing to delegate if your time is better spent elsewhere.You’re happy to keep costs low and learn how this works from the inside so you can keep control of the process.

Whether you're:

• A service provider offering high touch services but you have nearly capped your earning potential and you know that your current business model will only get you so far

• A prior course launcher who hasn’t found a way to create a course that feels like a good fit and who felt icky when it came time to market it

• An entrepreneur who hasn't quite hit that income ceiling that comes with 1:1 service, but knows it's coming and wants to start prepping your business for growth now

You're in the right place! Let me share with you how the Powerhouse Launch Academy will give you the confidence you need to successfully launch your online course with ease. [without sleazy selling tactics]

What's Inside

Powerhouse Launch Academy

Module 1

Setting Up For Success

Having launched myself and helping countless owners launch too, I know that this isn’t a one-size-fits-all process. I’ve seen so many variations of steps that achieve success (and ones that keep you from a launch flop).

• Figure out EXACTLY who your course helps
• And if they actually need what you have to offer.  

• So all the steps unfold, from course length and type to launch timeline, specific to the problems your course solves

NO SECOND GUESSING, we’re kicking that analysis paralysis to the curb and building momentum based on solid data and research.

Suspicious of manipulative sales tactics that you’ve fallen for before? You won’t need them if you identify the people who ACTUALLY want your offer! If you work backwards from how you help your students, it will feel good to sell that value when the time comes to market.

Module 2

Know Your Audience

Did you know nearly 90% of courses fail their first launch?! Most ‘gurus’ in the online course world won’t tell you about that.

•  Save your time and money by finding out what your audience wants BEFORE you launch.

• Use my unique interview formula to obtain the exact info you need and learn how to analyze it to extract the gold

• Pull valuable data on pricing during these interviews, so you’re confident you can sell WITHOUT reducing the price last minute in the hope you can salvage your launch

Module 3

Create Your Outline

Not all people learn (or teach) the same way. Understand what your audience will need, and how best to teach them. Figure out those quick wins that help keep students moving through a course.

• Use my exact framework to map out HOW you will teach - that will work for both you AND your students 
• Move forward with actionable steps to create module titles and outlines
• What assets and info do your students actually NEED? What will make them excited and engaged with your course and raving fans? 

This isn’t just about YOU making passive income. If you want stellar testimonials and a feeling of doing the job well, you need to understand what you’re GIVING to your audience and not just what you’re receiving.

Module 4

Creating Your Course

You’ve created your outline and you know just what your students need to learn. But - how do you keep their attention? Let me show you how to deliver your course in a way that captures AND maintains your students’ attention so that they actually finish the course. Next launch you can brag high completion rates and add some sweet testimonials to your sales page.

• Learn about the different delivery methods available and pick the best one for you.

• Understand some of the keys to teaching online and keeping students engaged.

• Uncover the benefits a tool like Canva can provide to keeping students interested through visual course materials.

Module 5

Systems Support

You’re building a course to solve the time constraints of working 1:1 - but you also need to be able to handle an influx of students while still working in your business! Systems can make or break your business and your course. I’ll teach you how to build a strong foundation so you can handle the growth that will result from a successful course. 

• Audit your current systems so you can understand what you currently use and how it works for your business (and could support you as a successful course creator)

• Identify the holes in your business systems and the potential holes or problems in the systems you will use to identify any tech headaches or glitches before a client or student finds them

• Get my full list of recommended systems for your business, so you can feel confident you’re giving your customers and students the best service

• Make money in your sleep as you learn how to automate your course sales. Rest easy knowing your customers are taken care of and supported during the important period of signing up and onboarding into your course

Module 6

Assets that Sell your Course

It's time to talk money!

Before we can start selling our course to every person we meet, we first must have a few sales assets to direct them to. I’ll help you understand the tech involved in creating and maintaining those assets, so that your audience has a seamless experience as they move through your marketing funnel.

• Understand how a marketing funnel works and the key assets that are needed, including a sales page, checkout page, and email sequences.
• Learn about how to use tech and systems to make your funnel as seamless as possible, particularly as you launch

• Uncover whether a waitlist would be right for your course, and how to use tech to set one up

Module 7

Choosing the Right Marketing Strategy

Marketing is a key piece of any course launch, but just like every other part of course creation, there isn’t a one-size-fits-all strategy. Before you blindly follow all the cookie-cutter marketing advice you see online, learn about the different strategies that are commonly used, and then identify which one is right for you AND your audience.

• Uncover the unique aspects of your expertise and audience so you know what you need to focus on as you plan strategy.

• Learn about the different types of marketing commonly used in launches, from affiliates to challenges, webinars to paid ads.

• Identify the best marketing approach for your course and plan your strategy now so you’re primed to make the most of it when you’re ready to launch.

And that’s not all!

Bonus: Outsourcing and Scaling - How to Hire for Success

Course launches can be overwhelming - believe me, I’ve been there! If you are launching while also working with 1:1 clients, it can be hard to know what to prioritize. Sometimes you need to hire support, either for your course launch or for your business while you focus all your time on launching.

Whether you choose to implement this module your first go round, or circle back to it later after you’ve launched successfully and are ready to launch again, I’ll help you leverage your time by outsourcing and scaling what’s working.

• Understand when is the right time in your business to hire support and what types of support are available

• Learn how to find the right person the first time, to minimize the amount of work you have to spend once you’ve onboarded your support

• Create SOPs that you can use to delegate with ease and maximize efficiency in your business and course launch

• Specialized training on how to manage the people you bring in to your business and the common difficulties that arise as you outsource and scale